Marketing Manager

- Dallas, TX

Opening Date: 
 December 9, 2019 (Monday)
Closing Date: 
 February 7, 2020 (Friday)
City: 
 Dallas
State: 
 TX

 

TITLE:                     Marketing Manager

DEPT:                     Marketing    

REPORTS TO:        Vice President of Marketing         

DATE:                    December 2019

 

ABOUT LA MADELEINE

French-founded and French-owned since 1983, la Madeleine is a convenient escape for guests no matter the time of day.  Serving breakfast all day, lunch and dinner, the menu is rooted in approachable French cuisine using high quality, fresh ingredients. A beloved brand, Nation’s Restaurant News Consumer Picks 2019 placed la Madeleine in the #2 spot for Best Ambiance, #3 for Most Craveable and #6 for True, Brand Loyalty.  

La Madeleine operates nearly 90 corporate and franchise bakeries in 10 states, and is owned by Rennes, France-based Groupe Le Duff, which was founded by Louis Le Duff in 1976. Groupe le Duff is recognized as the second largest bakery-café company in the world.

 

POSITION PURPOSE

With a focus on guest needs and insights to drive revenue and traffic growth, the Marketing Manager will be responsible for development and execution of the national marketing calendar, including print, digital, social, PR and local activation.

 

ACCOUNTABILITIES/DUTIES

  • National marketing calendar management, development and execution, including menus, point of purchase materials, digital assets, media and PR
  • Collaborate with cross-functional teams to implement calendar and test initiatives
  • Develop creative briefs and timelines for teams to bring marketing strategies to life across all channels
  • Maintain positive and productive vendor relationships, ensuring projects are flawlessly completed on time and on budget
  • Marketing fulfillment site management, ensuring adequate inventory levels of brand materials
  • Grand opening marketing, including basic set-ups, PR outreach, event planning and support
  • Public relations responsibilities including strategy development, release writing and media response
  • Guest satisfaction program management, including hierarchy structures, survey scripts and reporting
  • Disciplined approach to invoice processing, tracking and budget management

 

        QUALIFICATIONS

  • Desire and passion to grow the la Madeleine brand

  • Excellent written and verbal communication skills
  • Ability to manage multiple, complex projects and prioritize accordingly

  • Highly motivated and solution-oriented
  • Collaborative, creative thinker
  • Bachelor’s degree preferred with a concentration in Marketing, Advertising or Communications

     

    WORK EXPERIENCE

  • 3-5 years Marketing experience, restaurant or food service-related preferred